Privacy policy

Last updated: February 19, 2026

Fragrance Finder ("we," "us," or "our") operates the website fragrance-finder.co.uk (the "Website"). Fragrance Finder is an affiliate and fragrance comparison website — we do not sell products directly. Instead, we provide fragrance comparisons, reviews, recommendations, and tools to help you discover and compare fragrances (the "Services"). When you click on product links on our Website, you may be directed to third-party retailer websites where you can purchase the products. We may earn a commission from qualifying purchases made through these affiliate links, at no additional cost to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Website and our Services. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

As an affiliate comparison website, we collect significantly less personal information than a traditional online store. We may collect the following categories of personal information depending on how you interact with the Services:

  • Contact details including your name and email address, for example if you contact us via our contact form or subscribe to communications.
  • Favourites and preferences including fragrances you save to your favourites list and your fragrance note preferences. This information is stored locally in your browser (via localStorage) and is not transmitted to our servers.
  • Communications with us including the information you include in messages sent to us, for example when sending a customer support inquiry or providing feedback.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Website, such as pages visited, search queries used, fragrance comparisons viewed, and how and when you interact with or navigate the Services.

What We Do Not Collect

As an affiliate website, we do not collect or process the following types of information:

  • Payment card or financial account information
  • Billing or shipping addresses
  • Purchase or transaction information

Any purchases you make are completed on third-party retailer websites, and those transactions are governed by the respective retailer's privacy policy and terms of service.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you use the Services, contact us, subscribe to communications, or otherwise provide us with your personal information.
  • Automatically through the Website including from your device when you visit our Website, through the use of cookies and similar technologies.
  • From our service providers including analytics providers and technology partners who collect or process your personal information on our behalf.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, to remember your preferences, to improve our fragrance comparison tools, to personalise your experience, and to better tailor and improve the Website.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing communications by email (where you have opted in), and to show you relevant advertisements on the Website or other websites.
  • Analytics and Performance. We use your personal information to understand how visitors use our Website, to analyse trends, to measure the effectiveness of our content and affiliate partnerships, and to improve the Services.
  • Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our Services.
  • Communicating with You. We use your personal information to respond to your enquiries and to maintain our relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.

Affiliate Links and Third-Party Websites

Our Website contains affiliate links to third-party retailer websites. When you click on these links, you will be redirected to the retailer's website, which is governed by that retailer's own privacy policy and terms of service. We are not responsible for the privacy practices of these third-party websites. We encourage you to read the privacy policies of any third-party website you visit.

We may receive information from our affiliate partners about whether a purchase was completed (for commission tracking purposes), but we do not receive your personal payment details, billing address, or other sensitive financial information from these partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, our website hosting platform, and other vendors and third parties who perform services on our behalf (e.g., IT management, data analytics, customer support, cloud storage).
  • With affiliate partners and retailers whose products we feature on the Website, to the extent necessary for tracking affiliate commissions.
  • With analytics providers to help us understand how visitors use our Website and to improve the Services.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Website is hosted by Shopify, which collects and processes personal information about your access to and use of the Website in order to provide and improve the hosting services. Information you submit to the Website will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. For more information about how Shopify processes your personal information, please see the Shopify Privacy Policy.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising. Cookies are small data files that are placed on your device when you visit a website. We use the following types of cookies:

  • Essential cookies required for the Website to function properly.
  • Analytics cookies that help us understand how visitors interact with the Website, allowing us to improve its performance and content.
  • Advertising and affiliate cookies used to track affiliate referrals and to deliver relevant advertisements.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may affect your experience on the Website.

Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right of Access. You may have the right to request access to the personal information we hold about you.
  • Right to Rectification. You may have the right to request that we correct inaccurate or incomplete personal information.
  • Right to Erasure. You may have the right to request that we delete your personal information.
  • Right to Restrict Processing. You may have the right to request that we restrict the processing of your personal information.
  • Right to Data Portability. You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Right to Object. You may have the right to object to the processing of your personal information for certain purposes, including direct marketing.
  • Right to Withdraw Consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable data protection laws.

Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymise it.

Children's Privacy

The Website is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this Website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please submit your enquiry via our Contact Form.

For the purpose of applicable data protection laws, we are the data controller of your personal information.